Lessons from the Launch of “Be A Change Agent: Leadership in a Time of Exponential Change”
There isn’t a lot of comprehensive materials out there on how to host a successful virtual book launch. I had a virtual launch for my book “Be A Change Agent: Leadership in a Time of Exponential Change” on February 6, 2021. I am sharing my experience and lessons learnt here, hoping that it will be useful for anyone that is planning to organize a virtual book launch. This post is especially useful for self-published non-fiction authors who are looking for a jump-start. I’ll keep it straight-to-the-point.
BEFORE THE VIRTUAL BOOK LAUNCH
Organizing a virtual book launch is mostly about planning before the day. The event will turn out well if it is properly thought through. Here are items that you should consider before the day.
AT THE VIRTUAL BOOK LAUNCH
Here, I will run through the agenda that we used during the virtual launch of “Be A Change Agent”. Remember that this is how I did mine. Yours may be different. I just want to share what I did. The whole event took about 100 minutes. Here is how it went.
AFTER THE VIRTUAL BOOK LAUNCH
After the event, remember to reconnect with your attendees. This is part of why you need them to officially register for the event – you will have their contact information. Send messages to thank them for attending your book launch and for the support that you received from them during the event. Send them the link to the recorded event if available – they will help you to share and spread the news. If possible you may conduct a short survey on the event. About 4 questions that can be answered in less than one minute is enough. You can use google forms.
If you would like to watch the virtual book launch of “Be A Change Agent: Leadership in a Time of Exponential Change”, kindly click here https://www.deleola.com/events.html
By Dr. Dele Ola
Dele Ola. How to Host a Virtual Book Launch Successfully: Lessons from the Launch of “Be A Change Agent: Leadership in a Time of Exponential Change”. February 14, 2021. https://www.deleola.com/